About Us

Born and raised in Oceanside, CA.

Major action sports companies have lost their way. The big action sports brands used to be ran by actual athletes and action sports enthusiasts but are now boring corporate companies ran by people who aren't athletes or action sports enthusiasts. They have lost their core values and everything they once stood for. Our mission is to help bring that essence of action sports culture back with people who understand action sports. Creating new designs with a blend of the past, present and future. We want keep action sports in the hands of athletes and action sports enthusiasts plus give back to the parts of the industry which are still athlete/enthusiast owned and operated. As well as trying to give back to our community by participating in local events and supporting local athletes.

We stay true to our roots. Coming from a working class city with a bit of grit and grime, we are proud of where we come from and never forget our heritage.